If you’re here for the first time, here are three exciting things to do.

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Take the purpose test and get one of 15 results! It’s part GLee, part psychology.

Anais Bock founder of Let's Work Magic

Read more about my work, think “oooh” and then write me to work magic together.

forrest by evgeni evgeniev

Send in any burning Question and get a blanswer (answer on the bloG)

Long gone are the days of “I’ll do that when I retire”.


This is the era of and's. You want a good life and a sense of purpose and stability and the freedom to kitesurf when there is wind and the ability to say a heartfelt yes to a bloody married brunch on Tuesday. You want to travel the world and invest in real estate and be creative and have an impact and change your mind and earn a consistent income and never stop learning and playing and dancing. 

There is good news and bad news.

The good news is this: 

1) You get to create your own career, whether you want to be employed, run a business, found a social movement for more global hugs or a combination thereof. The gigantic and free thing called the Internet helps.

2) You don't have to wear a fake professional mask in order to be a successful thought/business/life leader. In fact, the world is hungry for authentic, empathic people with real smiles who manage to sprinkle their professionalism with a tad of quirkiness. 

The bad news? 

Most organisations and brains on this planet haven't caught onto this. There are a lot of structural and perceived mental barriers (that I lovingly refer to as bullshit) in your own brain, in the brains of the people who surround you and in the very ways businesses are built and set up to function.

We need to change that.



The Purpose Test is based on 6 years of empirical research with entrepreneurs and successful but not-quite-purposeful career actors. It was carefully crowd-created by a wonderful team of 5, vetted by psychologists and the 15 results are beautifully designed. Also, you get to meet your potential bullshit monsters.


I love meeting people who believe in and do meaningful things, whether in their corporate jobs, their own grassroots movement or their successful 7-figure business reality. If you identify with the serious Let’s Work Magic joy, write me about it. I may not be able to talk to everyone, but I sure want to know about you.