Anaïs Bock is the founder of Let's Work Magic, a boutique consultancy that provides training in image, communication and business joy. She is a hospitality professional (BBA Leading Hotelschool of the World), image consultant (certified by the London Image Institute) and Organisational Behaviourist (MSc Birkbeck University of London). She works with pioneering organisations and entrepreneurs from all walks of life who are dedicated to infusing business with joy and changing the way we work. Anaïs was born in Caracas, Venezuela and raised within a diplomatic family. She has lived in Germany, Spain, Thailand, Jordan, The Netherlands and Egypt and speaks fluent English, Spanish and German. She became self-employed in 2011 at the age of 23. Anaïs currently lives in Berlin with her fierce chihuahua Rufus, from where she travels to speak and train internationally.
Anaïs' work has been dubbed magic by workshop participants and entrepreneurs alike. Her approach is affectionate and authentic on purpose, offering a refreshing alternative to often serious or stiff training and consulting techniques. Her curricula are based on a combination of organisational psychology, emotional intelligence, holistic approaches from the disciplines of kinesiology and the Integral Touch of Facial Harmony and non-verbal communication. She employs all the methods she teaches and considers herself both a continuous student and teacher who is quick to share her backstage stories as a means to inspire and empower.
Having lived internationally and worked with people from all walks of life, Anaïs is deeply committed to creating joy-filled business systems that work for all, regardless of gender identification, nationality, social status or spiritual beliefs. Let's Work Magic is her digital home for changing the way business works.
1988: Born in Caracas to a German dad and a Venezuelan mom. Dumped milk for papaya juice.
1989-1999: Moved to Bonn where sister Marisol was born. It was love at first sight (the sister). Relocations to Bangkok, Thailand and back to Bonn. Spoke German to dad, Spanish to mom and English with her sister. Learned diplomatic etiquette and Reiki-I by the age of 8.
2000- 2003: Moved to Madrid. Wore baggy pants, a fake nose piercing and danced hip hop like a rockstar.
2003-2006: Moved to Berlin. Got rid of the baggy pants and danced flamenco and salsa instead. Became a Facial Harmony practitioner at age 17.
2007-2010: Moved to The Hague and went to hospitality management school. Didn't tell anyone about her holistic side because wine studies and meridians didn't seem to go together at the time. Specialised in training management skills, worked as a Duty Manager of the training and study hotel.
2010-2011: Moved to Cairo for her first 'real' job and management training with a luxury hotel group. Opened a Spa, hired and trained everyone. Ran the PR department for a bit and trained butlers twice her age.
2011-2012: Teargas and the Arab Spring. Left the country for a few months. Quit hospitality but went back to Cairo. Became a certified image consultant with the London Image Institute. Immediately launched first workshop in Cairo "How to look taller and slimer within 10 seconds". From then on spell-checked all her marketing material. Joined Birkbeck University of London for a distance course in Organisational Behaviour in case entrepreneurship failed. Worked with first entrepreneurial clients.
2012-2015: Moved to Munich. Survived German bureaucracy. Spoke at every entrepreneurial gathering and networking event possible. Ran weekend workshops. Developed curricula based on her own mistakes. Coined business bullshit. Was hired for authentic business communication, pitching and broadcasting brilliance. Launched Europe's first large women entrepreneur's conference and 'failed'. Graduated from Master's degree with a thesis on the isolation of self-employed online workers. It was self-therapy. Took a much-needed month off in Lisbon.
2016: Moved to Berlin. Joined The Do School as an external consultant, trainer and coach to social entrepreneurs. Facilitated a month-long customer service training in Barcelona for H&M Spain and Portugal. Met a shaman named Coco, who became a dear friend. Pulled together the individual strand of her work under the Work Magic Method. Ran the first Work Magic Retreat by the Red Sea.
2017: Took a month off to write in a cabin in Spain. Ran a retreat in Spain. Wrote a chapter in a best-selling business book. Ran a workshop at a Healing Hotel of the World with Coco. Together, developed a Deep Hospitality Test with holistic key performance indicators, giving business language to energetic work. Moved within Berlin and renovated an apartment. Ate the world's best peanut butter banana ice cream. Launched rebranded site.
Image credit - you guessed it- Arianna Frickhinger