Founder's Story

Anaïs Bock is the founder of Let's Work Magic, a boutique consultancy that provides training in image, communication and business joy. She is a hospitality professional (BBA Leading Hotelschool of the World), image consultant (certified by the London Image Institute) and Organisational Behaviourist (MSc Birkbeck University of London). She works with pioneering organisations and entrepreneurs from all walks of life who are dedicated to infusing business with joy and changing the way we work. Anaïs was born in Caracas, Venezuela and raised within a diplomatic family. She has lived in Germany, Spain, Thailand, Jordan, The Netherlands and Egypt and speaks fluent English, Spanish and German. She became self-employed in 2011 at the age of 23. Anaïs currently lives in Berlin with her fierce chihuahua Rufus, from where she travels to speak and train internationally.

Anais Bock founder of Let's Work Magic
Picture credit: Arianna Frickhinger

Picture credit: Arianna Frickhinger

Anais Bock Work Magic Retreat
Anaïs is beyond a breath of fresh air in this world of marketing and sales BS; she is modestly revolutionary in cutting through the safety of conformity to expose your authentic self and how to express the genuine purpose of any company.
I have the pleasure of being her client and find myself following her actions, somewhat like a groupie, for more of her magical sparkle to settle on me. I honestly think we could all do with some bullshit elimination, especially the longer we are in a corporate environment. And if you are lucky enough to get into Anaïs’ books, she is bound to get you to unravel all the peripheral baggage, so you can navigate towards your own success, dancing...!
— Jessica Wawoe, driver of scalable Global Marketing Operations, founder of Tribal Wisdom


Anaïs' work has been dubbed magic by workshop participants and entrepreneurs alike. Her approach is affectionate and authentic on purpose, offering a refreshing alternative to often serious or stiff training and consulting techniques. Her curricula are based on a combination of organisational psychology, emotional intelligence, holistic approaches from the disciplines of kinesiology and the Integral Touch of Facial Harmony, neuroscience and non-verbal communication. She employs all the methods she teaches and considers herself both a continuous student and teacher who is quick to share her backstage stories as a means to inspire and empower.

Having lived internationally and worked with people from all walks of life, Anaïs is deeply committed to creating joy-filled business systems that work for all, regardless of gender identification, nationality, social status or spiritual beliefs. Let's Work Magic is her digital home for changing the way business works.

Picture credit: Arianna Frickhinger

Picture credit: Arianna Frickhinger

Work Magic Retreat Anais
Anais Bock Work Magic Retreat
How can I even begin to explain what the Work Magic Retreat has done for me. Anaïs’ go for it spirit, the mood she provided with complete purpose and appreciation for who we are, was unbelievable. I went from feeling completely washed out and overwhelmed to feeling hopeful and blessed and able to move forward and finally follow my dreams. I can’t wait to get back and excel at doing what feels good for me. Anaïs changed me. She really did and I will forever remember that in 2016, I took a chance and joined a Work Magic Retreat, that was just that, MAGIC.
— Amira Safwat, Fashion Consultant and Designer


1988: Born in Caracas to a German dad and a Venezuelan mom. Dumped milk for papaya juice.

1989-1999: Moved to Bonn where sister Marisol was born. It was love at first sight (the sister). Relocations to Bangkok, Thailand and back to Bonn. Spoke German to dad, Spanish to mom and English with her sister. Learned diplomatic etiquette and Reiki-I by the age of 8. 

2000- 2003: Moved to Madrid. Wore baggy pants, a fake nose piercing and danced hip hop like a rockstar. 

2003-2006: Moved to Berlin. Got rid of the baggy pants and danced flamenco and salsa instead. Became a Facial Harmony practitioner at age 17. 

2007-2010: Moved to The Hague and went to hospitality management school. Didn't tell anyone about her holistic side because wine studies and meridians didn't seem to go together at the time. Specialised in training management skills, worked as a Duty Manager of the training and study hotel. 

2010-2011: Moved to Cairo for her first 'real' job and management training with a luxury hotel group. Opened a Spa, hired and trained everyone. Ran the PR department for a bit and trained butlers twice her age. 

2011-2012: Teargas and the Arab Spring. Left the country for a few months. Quit hospitality but went back to Cairo. Became a certified image consultant with the London Image Institute. Immediately launched first workshop in Cairo "How to look taller and slimer within 10 seconds". From then on spell-checked all her marketing material. Joined Birkbeck University of London for a distance course in Organisational Behaviour in case entrepreneurship failed. Worked with first entrepreneurial clients. 

2012-2015: Moved to Munich. Survived German bureaucracy. Spoke at every entrepreneurial gathering and networking event possible. Ran weekend workshops. Developed curricula based on her own mistakes. Coined business bullshit. Was hired for authentic business communication, pitching and broadcasting brilliance. Launched Europe's first large women entrepreneur's conference and 'failed'. Graduated from Master's degree with a thesis on the isolation of self-employed online workers. It was self-therapy. Took a much-needed month off in Lisbon. 

2016: Moved to Berlin. Joined The Do School as an external consultant, trainer and coach to social entrepreneurs. Facilitated a month-long customer service training in Barcelona for H&M Spain and Portugal. Pulled together the individual strands of work under the Work Magic Method. Ran the first Work Magic Retreat by the Red Sea. 

2017: Took a month off to write in a cabin in Spain. Ran a retreat in Spain. Wrote a chapter in a best-selling business book. Ran a workshop at a Healing Hotel of the World and, together with an energetic business consultant, developed a Deep Hospitality Test with holistic key performance indicators, giving business language to energetic work. Moved within Berlin, moderated the Falling Walls lab and renovated an apartment. Ate the world's best peanut butter banana ice cream. Launched rebranded site.

2018: Spoke at the Healing Summit, Business Leaders Malta and turned 30. Joined a delightful network of holistic trainers, co-facilitated a 2-day intensive for Mercedes-Benz, became a certified Neurocolor trainer, learned to say GDPR without rolling her eyes, planted herbs and can frequently be found in airplanes or in her hammock.

Work Magic Retreat in El Gouna, Red Sea
Anais Bock trainer and facilitator Let's Work Magic
Work Magic Retreat by Anais Bock in El Gouna Egypt

Image credit - you guessed it- Arianna Frickhinger

Call it ‘magic.’ Never has an experience been so emotional and productive, reviving and purposeful. The notion of pressing pause in the race that is LIFE is a dying art - to pause and reflect, to pause and reboot, to pause and create, to pause and inhale. I went on this retreat, with no clue what to expect; I knew it could’ve been a textbook-style, wishy washy motivational flop, or it could have been this.

Everyone has their ‘passion project’: some have it buried so deep that they have forgotten they have it, others fall asleep thinking about it but are overwhelmed with the “BULLSHIT” that they never take action. Anais did the impossible, in guiding us to dig to the deepest layer of our passions and dreams, to come out with a raw visualization of our dream. And then face the million and one bullshits along the way, to create a Dream Canvas that answers all the Why? Who? and How’s? needed to materialize our passion project.

Every single one of us women, came out stronger, happier, energized, confident and most importantly, with a meaningful business concept to start on TOMORROW. Thank you Anais. Indeed, this is only the beginning.
— Jenan Sheta, Presidential Associate at Tom Ford Beauty