We are in the middle of a global digital transformation that will reshape our work landscapes in ways we cannot yet begin to imagine. Change is happening at an exponential rate, which is a challenge for our brain, which only understands change at a linear pace. No organisation or individual today is ‘ready’ for what’s to come. We need leaders* who understand that leadership isn’t about being ready but it’s about helping people do purposeful things, now not some day.

The higher the digital complexity,
the more important the human alignment.

If we want to prepare our businesses for tomorrow, we need to do a lot more than buy into the latest tech, flatten our organisational structures or leave the corporate world altogether. The challenge is to consciously redesign purposeful human togetherness. This means re-examining why we do what we do, how people work together, but also to sit down and get real about what cultural transformation is necessary in your organisation for the outcomes you desire at large. Cultural transformation is a buzzword and it shouldn’t be an empty promise.

Your ‘culture’ is the space in which trust, creativity and innovation happen.
It’s the space that needs looking after if you’d like to thrive in decades to come.

People are the magic in your business.

Working with people to future-proof the ‘human stuff’
in businesses is my job

I design bespoke workshop content for top leadership teams, facilitate team development processes, moderate large events and inject some inspiration with a keynote. I’m a collaborator, not a service provider. Here’s a taste of what we can do together:


What does leadership look like in a digital world, with a myriad of communication channels and thought schools for co-creation? How are leaders supposed to be directive, empowering, agile, systemic, innovative, passionate and data-driven all at once?

The options seem excessive and overwhelming, but the truth is simple. The world is hungry for leaders who can take on a number of key roles with integrity and authenticity.


Functional and healthy togetherness is no longer just ‘nice to have’. We know that when teams are happy, they are also effective. We know that ‘culture eats strategy for breakfast’.

The question is, how can culture and strategy have breakfast together? How do the analog and digital worlds complement each other? What is ‘togetherness’ made of and how do you foster trust-based collaboration while remaining hungry and improving your strategy?


The prerequisite for stability in a moving world is a strong core. This means that as many people as possible need to understand, agree with and actively support your business purpose.

How do you formulate and instil a clear sense of purpose in a results-oriented business? How does this affect your business model, your brand and your priorities? How do you get this across, inward and outward, in a way that’s both meaningful and practical?

The four-part Purpose Diagram.png

Business Purpose starts with individual purpose

The Purpose Test

The Purpose Test was created based on action research with over 300 start-ups and entrepreneurs. The results showed that people felt aligned with their purpose when they perceived an overlap between what they love, what they’re great at, what the world needs and what they’re paid for. Interestingly, when test takers scored lower on certain parts, they also identified with certain self-limiting beliefs, that we lovingly refer to as ‘business bullshit’.

Take the (free) test to identify where you currently are on the purpose diagram and what ‘bullshit monsters’ may be holding you back.


About Anaïs

Anaïs Bock is a digital native, Organizational Behaviourist (MSc) and facilitator who works with Fortune 500 firms and entrepreneurs alike and speaks on international stages in fluent English, German and Spanish. Her international diplomatic upbringing and globetrotting career led to 17 moves between Venezuela, Thailand, Jordan, Spain, The Netherlands, Egypt and Germany and she still hasn’t had enough of traveling the world and meeting people from all walks of life.

In the last 8 years, Anaïs spearheaded her own approach to cultural transformation that fuses insights from organisational psychology, neuroscience and embodiment. She’s the creator of the four-part Purpose Diagram, The Purpose Test and Bullshit Monsters. Anaïs is often invited to help foster humanness in a fast-paced digital world and close the apparent gap between work that feels good and work that makes good money. She enables leaders to convert a work culture governed by a pressure to perform into a sense of togetherness and supports organisations in granting the soft factors of success an official, research-based place at the board room table.

Also, she thinks it’s weird to write about yourself in 3rd person. Take a peek behind the scenes >


Delighted to have worked magic with:

You’d like to talk business?

Let’s do that.

Your Name: *
Your Name: